The brief was to design a cross channel marketing campaign for a video game launch trailer. The marketing strategy would use YouTube as the focus platform with ads and other social media posts leading back to it. Since this was the case, I started by designing the YouTube thumbnail and extrapolated the other assets from that central design. I sought feedback from a senior designer in the industry and learned a lot, making changes as needed.

Conclusion: The final result received a very positive response from the senior designer.