Novel Blossoms Co:

Brand Identity | Style Guide | Packaging | Website | Research

Novel Blossoms Co is a bookish themed paper flower shop that was under the umbrella of another shop. When the decision was made for it to be a full shop on its own, I designed a whole new brand identity for them, leaning in to the shop’s literary theme with a modernized light academia look and feel. I designed the logo specifically to highlight the brand’s floral and literary fusion.

Conclusion: Doubled sales in just 2 months (compared to the 5 months prior to the brand change)